Everything You Need to Know About Mobile App Analytics

 

The Why, What, How & Key Terms

If you are planning on developing, launching, and scaling a mobile application, app analytics are going to be your go-to for understanding key milestones in your app’s growth and success. With mobile app analytics, not only can you gain insight into your users’ behaviour, but you can visualize and address obstacles as they occur in real-time, allowing you to accurately optimize your app. If you’re a new developer or someone looking into having a mobile app made, here is everything you need to know about mobile app analytics.

Getting to Know the Basics – Why, What, & How

Let’s dive into the why behind mobile app analytics. These are essential to the development process for several reasons.

• They provide you with insights into how users are interacting with your app.
• They tell you which parts of the app your users interact with the most.
• They tell you what actions your users take in the app.

With these insights, you can create an action plan around improving your mobile app depending on what your goals are. For instance, you may choose to add in new features that your user base is asking for or improve on existing functions if you find that users are frustrated with a particular section of the app. Other than this, you may choose to remove certain features that aren’t used a lot. Finally, mobile app analytics will also give you in-depth information on key performance indicators (KPIs) which are needed for strategy adjustment.

While all of these things are good, in order to know what to do with your mobile app analytics, you need to know what your app goals are (the what). Your milestones are going to be different than another developer’s as every app is different and has different target audiences. For instance, a mobile game may focus on increasing revenue by increasing its user base and pushing in-app purchases (microtransactions). On the other hand, a retail mobile app may want to increase store traffic or bring about better brand awareness, while streaming apps will focus on getting their user base to subscribe to music plans.

So, now that you know the why behind mobile app analytics and the what, how do you go about tracking these metrics? With mobile app analytic tools! Some of the top ones include:

Firebase

• UXCam.
• Localytics.
• IOS App Analytics.
• Countly.
• Flurry.
• MixPanel.

It is important to note here that all of these tools are going to give you different features, so be sure to do thorough research into what you need to track.